Consider What They Offer:

• Monster.com and other large career sites have only 3% of 5% of all advertised jobs on the Internet
• Only advertisers who pay $200 to $3001 get their jobs advertised on Monster, making their internet information a closed system of job listings.
• Big, commercial career sites can offer you only very limited access to open job listings, usually from a very limit scope of companies.
• Monster.com and other large career sites work exactly opposite to Google, Yahoo Search, MSN Live, or Ask.com. They advocate, and their business model dictate a closed system of information, akin the old guard of

Consider Their Effectiveness:

• Answering job advertising accounts for only 5% of how all jobs are filled
• An average job listing on a big career sites fetches anywhere between 300 to 600 resumes
• Jobs advertised on the big career sites are very, very competitive

Follow the Money

• Monster.com and other large, career sites are public companies
• They make the majority of their income by selling expensive job advertising
• When you post your resume to Monster for 'free' , they turn around and sell access to your resume to companies searching for active candidates.
• Selling access to resume databanks is the second largest income stream for the large career sites

The Betrayal

• Monster.com and other big career sites let you assume that posting your resume 'free' and then letting you use your resume to apply for open jobs is an effective way for you to find work.
• Letting you do all this work creates a RESUME CHURN, sound and fury signifying nothing (or at least, very little).
• Meanwhile, what seems like low hanging fruit for you is actually a waste of your time.
• As you are wasting your time on ineffective methods of finding work, Monster is making a lot of money on your efforts – selling more ads and selling access to your resume.

Other Numbers

• Some reports indicate that about 70% of all jobs are not advertised.
• It is well known by every recruiter, headhunter, HR person, and career expert, that the best way to find and get work is through different forms of networking, not answering job ads.

In Conclusion:

• Job hunting using the big job boards is one of the least effective ways to find find work
• They use your resume and then your labor of applying to jobs to make the #1 and #2 streams of income.
• Having access to only 3% to 5% of advertised jobs, severely limits the opportunities and the companies that you should consider for your next career move
• As public companies, Monster and other large job boards are not looking out for your best interests, but the interest of their shareholders
• The jobs available on big career sites are highly competitive because Monster.com is the #1 career site brand and attracts a big majority of job seekers.
• Since 70% of all jobs are not advertised, job seekers need to find effective job search tactics and strategies for the best and give their career the best chance they can.

What You Can Do

• Stop participating in ineffective job hunting activities that hurt your career and help Monster's bottom line.
• Use the Internet to your advantage by creating a one-to-many-relationship. In short, learn Career Marketing Online.
• Use the large career sites to your advantage by marketing yourself to as many employers as you can.
• Learn how to get access to jobs that are not advertised
• Get access to effective job search engines where you will see 99% of the advertised jobs on the Internet
• Learn how to harness the Internet for your advantage and for what it was created for a one-to-many-relationship. In other words, avoid being one candidate to one company at a time (monster method). Become one-candidate-to-many- employers – learn Job Hunting 2.0 techniques and learn how to market yourself at www.careermarketingonline.com

by Jeff Morrow (c) 2006 – Career Marketing Online